WellBusiness Builders™

- Foundations

Self-paced, independent learning

Build a world-class wellness business — professionally, confidently, and the right way from the start.

WellBusiness Builders™ — Foundations is the self-paced pathway for aspiring wellness entrepreneurs who want a clear, structured, consultant-grade roadmap to build an investment-ready business — without paying for full consulting or ongoing coaching.

This program is designed for those who are confident to do the work themselves, but want to know they are building on proven frameworks, not guesswork.

Who Foundations Is For

Foundations is ideal if you:

Are starting a spa, wellness centre, retreat, clinic or wellness business
Have little or no prior experience in the wellness industry
Want a complete, end-to-end roadmap, not fragmented advice
Prefer to work independently, at your own pace
Want to avoid costly early-stage mistakes
Are serious about building a real business, not a hobby

No prior business or wellness experience is required.

The Outcome

By the end of WellBusiness Builders™ — Foundations, you will have:

A clearly defined wellness concept and positioning

A complete, structured business plan

A sound understanding of your financial model

A clear opening and implementation roadmap

Confidence that your business is investor-ready in structure, even if you don’t intend to raise capital

This is the same scope and methodology used in high-level consulting engagements — delivered in a self-implementation format.

What’s Included

12 Core Modules (Released Weekly)

You’ll progress through the complete WellBusiness Builders™ framework, including:

✓ Strategy & business model design

✓ Concept and brand story development

✓ Services & menu design

✓ Spatial planning & design briefing

✓ Supplier and equipment planning

✓ Staffing structures & training

✓ Systems, SOPs & operations

✓ Sales & marketing strategy

✓ Financial modelling (start-up costs, pricing, P&L)

✓ Project planning & timeline to opening

✓ Investor & funding readiness

This curriculum is based on the same professional content Samantha Dunn previously taught in a live, intensive format at the Chiva-Som International Academy in Thailand.

68 Structured Lessons

Each module is broken into practical, digestible lessons that guide you step-by-step through the business-building process.

This is not theoretical content — every lesson is designed to move your project forward.

Downloadable Worksheets for Every Lesson

Every lesson includes a downloadable worksheet to:

✓ Summarise key concepts

✓ Prompt decision-making

✓ Help you apply the content directly to your own business

These worksheets become your working documents as you build your plan.

Lifetime Access to Core Content

You receive lifetime access to all modules and lessons, allowing you to revisit the material as your business evolves.

(Content is for personal use and not shareable.)

Complimentary Onboarding Call

All Foundations participants receive a 20-minute onboarding call to:

✓ Clarify how to navigate the program

✓ Understand how to approach the build process

✓ Set expectations and momentum from the start

Certificate of Completion

On submission of your completed business plan, you will receive a WellBusiness Builders™ Certificate of Completion — recognising your achievement and providing professional credibility.

What’s Not Included

To keep Foundations accessible and focused on self-implementation, the following are not included:

Coaching or feedback on your work
Group calls or office hours
Templates or done-for-you documents
Consulting or concept creation

(These are available in the Guided and Bespoke pathways.)

Why Foundation Works

Foundations covers the same scope as high-level wellness consulting engagements — but instead of the work being done for you, you are guided to do it yourself, using proven frameworks and structured guidance.

This dramatically reduces cost, while still delivering clarity, rigour and confidence.

It is the ideal entry point for serious founders who want to build properly — without over-spending in the early stage.