WellBusiness Builders™ — Guided is designed for founders who want more than self-paced learning, but don’t need (or want) a fully bespoke consulting engagement.
This pathway combines the full WellBusiness Builders™ curriculum with live group support, office hours, email access and a curated set of high-value templates — giving you momentum, clarity and confidence as you build.


Guided is ideal if you:
Want expert support and accountability as you build
Prefer not to work entirely on your own
Value learning alongside other serious founders
Want access to professional templates that save time and reduce errors
Are building your first or second wellness business
Want reassurance you’re making the right decisions as you go
No prior business or wellness experience is required.
The Outcome

A clearly articulated wellness concept and positioning

A complete, professional business plan

A robust financial model using consultant-grade spreadsheets

A realistic opening and implementation timeline

Confidence that your business is investment-ready in structure

Ongoing clarity and momentum, supported by expert guidance
This is the most popular pathway for founders who want support without full bespoke consulting
You’ll receive weekly live group coaching sessions (1 hour) led by Samantha Dunn or an appointed senior consultant.
These sessions are used to:
✓ Clarify concepts and frameworks
✓ Answer questions across all modules
✓ Address common challenges and decision points
✓ Provide strategic guidance as projects progress
Sessions are practical, structured and business-focused.
In addition to coaching, you’ll have access to weekly office hours, where you can:
✓ Drop in with specific questions
✓ Seek clarification on templates or worksheets
✓ Sense-check decisions before progressing
Office hours provide ongoing access to expert insight, without the pressure of private consulting fees.
Guided participants receive email support throughout their 12-month support period.
This allows you to:
✓ Ask clarifying questions between calls
✓ Resolve roadblocks without waiting for the next session
✓ Stay moving when decisions arise mid-week
(Email support is intended for guidance and clarification, not detailed document review.)
Guided includes a high-value subset of professional templates, designed to save time and reduce complexity without overwhelming you.
Included templates:
Market Study Pack
✓ Trend analysis
✓ Competitor analysis
✓ Positioning map
✓ PESTEL
✓ SWOT
Business Plan Template
Business Plan Spreadsheet (Hero Asset)
A fully integrated spreadsheet used by consultants, including:
✓ Assumptions
✓ Menu costing & pricing
✓ Area program
✓ Inventory list
✓ Staffing budget
✓ Training plan
✓ Marketing plan
✓ Start-up costs
✓ Profit & Loss (P&L)
Design Brief Template
Marketing Plan Template
SOP Framework
✓ SOP table of contents
✓ SOP guidance templates
These tools alone represent many thousands of dollars of consulting value.
Guided includes:
✓ Weekly group coaching
✓ Weekly office hours
✓ Email support
You retain lifetime access to all program content.
On submission of your completed business plan, you will receive a WellBusiness Builders™ Certificate of Completion — recognising your achievement and providing professional credibility.

To keep Guided focused and scalable, the following are not included:
One-to-one consulting
Done-for-you documents
Custom concept creation
Detailed document editing or rewriting
(These are available in WellBusiness Builders™ — Bespoke.)
Guided offers the ideal balance between independence and support.
You remain in control of your project, but you are:
🗹 Supported by expert guidance
🗹 Equipped with professional tools
🗹 Held accountable through regular touchpoints
🗹 Surrounded by other serious founders
It is the most efficient way to build a high-quality wellness business without the cost of full private consulting.

PRIcING

Investment: $ 7,500
Launch Special: $6,000
LIMITED TIME OFFER
Includes:
✓ Full 12-module program
✓ Worksheets for every lesson
✓ Weekly group coaching (12 months)
✓ Weekly office hours (12 months)
✓ Email support
✓ Core professional templates
✓ Lifetime access to content
✓ Certificate of completion
Choose Guided if you want:
• Expert support and reassurance
• A clear structure and accountability
• Access to professional templates
• To move faster, with fewer mistakes

If you want a consultant to build significant parts of the business with you